The PB2 Peanut Powder with Prebiotics & Probiotics is the latest product from the brand that seeks to offer consumers a versatile option for upping the nutritional profile of their favorite recipes or smoothies.
The product contains six grams of plant-based protein per serving yet only features 60 calories and 1.5 grams of fat, which is around 70% and 90% lower than traditional peanut butter, respectively. The powdered peanut butter is also infused with monk fruit for a touch of sweetness and prebiotic benefits along with one billion CFUs of probiotics per serving to make it a gut-friendly product.
The PB2 Peanut Powder with Prebiotics & Probiotics has been launched nationwide at Walmart locations with additional retail availability and online from Amazon beginning in September.
Why This Trend Is Growing
- Plant-based Protein Enhancers
- The rise of plant-based diets and ethical consumerism presents an opportunity for food companies to develop protein-enhancing products that cater to these trends
- Functional Food Powders
- Consumers are looking for convenient and customizable ways to boost their nutritional intake, creating a market for functional food powders such as peanut powders with added benefits
- Probiotic-infused Products
- As gut health becomes more important to consumers, companies can innovate by adding probiotics and prebiotics to existing products to create gut-friendly options
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can create new product offerings that cater to health-conscious consumers by incorporating functional ingredients with added nutritional benefits
- Supplements
- The supplement industry can expand its product portfolio by incorporating prebiotics and probiotics into supplements, appealing to consumers looking for convenient ways to improve their gut health
- Retail
- As consumers increasingly prioritize health and wellness, retailers can cater to this trend by carrying a variety of functional food powders and associated products on their shelves
