This Pasta Packaging Concept Illuminates the Homemade Process

By: Rebecca Byers - Mar 23, 2016
References: brenocardoso & packagingoftheworld
This ingenious pasta packaging concept highlights the different ways in which brands can highlight a product's purity and freshness through packaging that illuminates a specific step in the process of making it by hand. Designed by Breno Cardoso of Sao Paulo, Brazil, the clever concept re-imagines the rolling pin as a vessel for fresh, handmade pastas with caps on the ends that hold different spices.

The intriguing packaging concept was also designed by Cardoso to be an invitation to the launch party of the fictitious brand, Sapore di Nonna. A notable feature of the rolling pin packages is the cut out on one side that allows the consumer to have a view of the product inside.