The Parra “Not So Happy Bird” Figure is Down and Out
Indeed, everything is just fine with this collaboration between Dutch artist Parra and Toykyo.
Implications - Many consumers are drawn to products with which they are able to share a personal connection or relation. A simple way for businesses to generate such feelings is by giving their products or services human characteristics. Such traits will be easy to relate to and will likely lead a consumer to invest his or her own time and money in that organization.