The Parra â€œNot So Happy Birdâ€ figures are having a bad day. These downcast chicks will have you feeling like life's not so shabby. Produced by the creative agency Toykyo, the figures will be available in black and in white and comes in a box reading â€œeverything is going to be alrightâ€ in a 60s-style font.
Indeed, everything is just fine with this collaboration between Dutch artist Parra and Toykyo.
Implications - Many consumers are drawn to products with which they are able to share a personal connection or relation. A simple way for businesses to generate such feelings is by giving their products or services human characteristics. Such traits will be easy to relate to and will likely lead a consumer to invest his or her own time and money in that organization.
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