The Matador x Volcom Packable Beach Towel is a collaboration accessory created to offer avid swimmers, adventurers and outdoor explorers alike with a way to maintain comfort when by the water. The towel comes in several style options to choose from and features a quick-drying design that is capable of absorbing up to 2.3-times its weight in water. This makes the towel well-suited for use after swimming, sports and more to offer an easier way to get dry.
The Matador x Volcom Packable Beach Towel can be folded down into an almost pocket-sized pouch that will make it inherently easier to pack with existing gear. This will also make it suited for everyday use by allowing it to be easily kept on-hand.
Key Themes Behind This Trend
- Packable Towels
- There's an opportunity for companies to innovate with packable towels, making them more functional, lighter, and easily transportable.
- Quick-drying Towels
- There's an opportunity for companies to create towels that dry quickly while still remaining absorbent.
- Collaboration Accessories
- There's an opportunity for companies to collaborate with other brands to create unique and functional accessories for outdoor adventurers.
Where This Applies
- Outdoor Gear
- Companies within the outdoor gear industry can create disruptive innovation opportunities by creating more functional and packable towels for outdoor enthusiasts.
- Sports Equipment
- Sports equipment companies can create disruptive innovation opportunities by manufacturing towels that are quick-drying and more absorbent, making them ideal for sports and other activities.
- Fashion and Retail
- Fashion and retail companies can team up with outdoor gear brands to create unique collaboration accessories, like the packable beach towel, that are designed for outdoor adventurers.
