According to Veja the fair trade premium paid to the producers aims at financing concrete development projects in health, education or environment fields.
Implications - Society's emphasis on health and eco ideas has made the term "organic" extremely popular. The term now extends beyond food, catering to a demographic that was largely ignored in the past. Companies are marketing their products as organic in order to promote an earth-friendly image. Not all businesses can achieve this with their old products, but perhaps a switch can be made to cater to a whole new demographic.