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This Orange Cell Phone Ad Looks More Like a Large Scale Art Project

By: Jonathon Brown - Published: Jan 3, 2013 • References: www1.orange.ch and ibelieveinadv
Orange cell phone services, a company in Switzerland that provides data packages to youth for a discounted rate, recently released this brilliantly vibrant advertisement promoting its data plan for people under 27.

In this ad, large groups of young people converge on a single meeting point as the background music states "The world is in our hands." As the beat kicks in, all the young people quickly throw up their hands and out comes bursts of colorful powder. Purple, orange, yellow, green and red all paint the sky above them and they all mix together creating a mosaic.

Although this Orange cell phone ad is for a simple data plan, the concept could have easily worked for some sort of humanitarian effort as well.