Orange cell phone services, a company in Switzerland that provides data packages to youth for a discounted rate, recently released this brilliantly vibrant advertisement promoting its data plan for people under 27.
In this ad, large groups of young people converge on a single meeting point as the background music states "The world is in our hands." As the beat kicks in, all the young people quickly throw up their hands and out comes bursts of colorful powder. Purple, orange, yellow, green and red all paint the sky above them and they all mix together creating a mosaic.
Although this Orange cell phone ad is for a simple data plan, the concept could have easily worked for some sort of humanitarian effort as well.
Stats for Color-Exploding Data Plans
Trending: Older & Mild
Research: 717 clicks in 172 w
Interest: 1 minutes
Concept: Orange Cell Phone
Related: 83 examples / 64 photos
Segment: Neutral, 4-35
Comparison Set: 30 similar articles, including: daring photographer commercials, sinfully sweet ad campaigns, and live electronics advertising.
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