This ad series for Opel cars stars some unfortunate wildlife that didn't see danger coming. The ads promote Opel's forward collision alert, sadly noting that it's not available in all cars, or apparently, in nature.
The print ads by Scholz & Friends from Hamburg, Germany show quite fearsome creatures like a rhino, a polar bear and a deer that have had other animals collide into their backsides. Even though the animals are all smaller, this doesn't seem to make the situation any less painful for these wild animals and it's pretty evident that these animals are going to be left with some damage. With Opel's forward collision alert, these animals would be able to get a warning before there's the chance for danger.
Stats for Animal Collision Ads
Trending: Older & Mild
Research: 1,321 clicks in 99 w
Interest: 1.6 minutes
Concept: "opel Cars"
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: outlandish dual-purpose objects, step-powered pushbikes, and hi-tech tortoise hoovers.
Animal Collision Ads
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