This OK Go viral video is for their song 'This Too Shall Pass' off of their latest album entitled, 'Of the Blue Color of the Sky.' The epic one-take video was masterfully directed by James Frost, Syyn Labs and the band themselves.
A two story warehouse in LA provides the background for this OK Go viral video. Although the cleanup after the short clip was made must have been tedious, the publicity and creativity the video created for the band and their helpful contributors was well worth it.
Check it out for yourself!
Why This Trend Is Growing
- One-take Videos
- The trend towards one-take music videos offers opportunities for innovative music video production companies.
- Collaborative Creativity
- There's a rise in trend for collaboration and cross-disciplinary creativity for innovative marketing campaigns.
- User-generated Content
- User-generated content is changing the way marketing companies within the music industry can create and promote their products.
Industries Being Reshaped
- Music Industry
- The music industry can benefit from the trend towards innovative music videos and user-generated content.
- Advertising Industry
- The trend towards collaborative creativity in marketing campaigns creates opportunities for ad agencies to approach campaigns using multiple creative disciplines.
- Film Industry
- As the one-take video trend becomes more popular, opportunities arise for film production companies to build expertise in this type of filmmaking.
