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Tappening.com Awareness Ads

By: Ayman - Published: • References: tappening & adsoftheworld
Declaring that both presidential candidates Barack Obama and John McCain have a drinking problem is a sure way to get your ads noticed. And that is exactly what this ad campaign for tappening.com goes for.

See, the ads inform us that both candidates have a real drinking problem; they drink bottled water.

Why is it a problem? According to the campaign, manufacturing bottled water in America alone uses 17 million barrels of crude oil each year.

Created by DiMassimo Goldstein, New York, USA, the ads urge you to “Get off the bottle” and advocate tap. Stats for Candidates With Drinking Problems Trending: Older & Mild
Traction: 4,184 clicks in 317 w
Interest: 4 minutes
Concept: Candidates With Drinking Problems
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: critically questioning data, cathartic relationship portraits, and urine flow fonts.