Dutch model Iris Van Berne is featured in a sunny, floral-infused shoot for Nylon Magazine March 2012. The stylish shoot was photographed by Manolo Campion and the editorial focuses on the rose-hued lip colors in store for spring. The editorial was styled by Turner with stunning, naturalized makeup by Tracy Alfajora.
Flower power is stronger than ever as floral-inspired beauty looks follow a season overwhelmed with rose colored looks and patterns. This editorial is bright and while it showcases some of the more subdued colors of the upcoming spring season, it's still a welcomed reminder of the bold hues on their way.
The Nylon Magazine March 2012 issue features Lily Collins, who is currently promoting her film 'Mirror, Mirror,' on the cover for the second time.
What Makes This Trend Stand Out
- Floral-inspired Beauty
- The rise of floral-inspired beauty looks presents opportunities for cosmetic companies to release unique, bold, and natural collections.
- Bold Hues for Spring
- The resurgence of bold hues in cosmetics offers opportunities to introduce new, out-of-the-box colors.
- Naturalized Makeup
- The increasing popularity of naturalized makeup offers opportunities for companies to embrace natural and organic ingredients, marketing themselves as eco-friendly.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can take advantage of the trend towards floral-inspired, bold-hued, and natural makeup collections.
- Fashion
- Fashion brands can collaborate with cosmetic companies to create complementary floral-inspired fashion and beauty collections in stores.
- Organic and Natural Beauty Products
- The trend towards naturalized makeup opens doors for organic and natural beauty product brands.
