Kellogg's previously introduced is premium, heritage-inspired W. K. Kellogg No Added Sugar Granola in flavors like Granola Apricot & Pumpkin Seed and Granola Coconut, Cashew & Almond, and it is now expanding this range to include a new variety with vegetable pieces.
The No Added Sugar Granola in Raspberry, Apple & Carrot flavor is branded as one that's packed "with tasty fruit and veg," and no artificial sweeteners.
According to Sarah Bulfield, who works as a cereal inventor for Kellogg’s U.K. and Ireland, "Creating a granola with a vegetable was a balancing act. All sensory aspects had to be taken into consideration; texture, color and most importantly flavor." The finished product is said to perfectly balance the sweetness of apple with the sharpness of raspberry, while the carrot pieces provide a balanced earthiness.
Key Themes Behind This Trend
- Vegetable-infused Granolas
- Granola with unique vegetable flavors are becoming popular among health food consumers.
- No Added Sugar Trend
- Offering healthier food options with no added sugars is becoming integral to companies looking to capture the health-conscious market.
- Innovation in Healthy Snack Foods
- Companies are developing new and unique ways to add healthful ingredients like vegetables to snack foods.
Where This Applies
- Food and Beverage Industry
- Food product manufacturers can capitalize on the growing health trend by introducing new product lines with healthy ingredients like vegetables.
- Health and Wellness Industry
- Health and wellness companies can offer new and innovative snack options that cater to health-conscious consumers.
- Packaged Food Industry
- Processed and packaged food manufacturers can develop innovative, healthy snack options to compete with the growing health trend.
