The NL Spring/Summer 2012 Ad Features International Fashions

By: Jana Pijak - Published: Mar 31, 2012 • References: yunlukas & thefashionisto
Starring Christian Larsson, Roger D and Ben Palmer, the NL Spring/Summer 2012 ad campaign is lensed by Marcus Ohlsson. Showcasing a slew of classically cut menswear staples, this alluring advertorial shines a spotlight on tailored suiting, lightweight knits and luxe leathers.

With art direction by Gar­bergs, this competitive cam­paign showcases the latest styles from Swedish retailer NK. Inspired by friendly competition, this ad campaign pays tribute to the Mr. Universe contest. Styled by Naomi Itkes, the models sport designer looks from the likes of JiIl Sander, Paul Smith and Tiger of Sweden among others.

Representing Britain, America and France, these duelling models display dapper classics that will never go out of style. From classic stripes and biker jackets to a punk-rock aesthetic, the NL Spring/Summer 2012 ad campaign highlights global glamor. Stats for Competitive Pageantry Campaigns Trending: Older & Mild
Research: 1,210 clicks in 216 w
Interest: 2.8 minutes
Concept: Competitive Pageantry Campaigns
Related: 85 examples / 65 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: provocative pageant queens, eccentric beauty pageants, and head-to-toe sequin shoots.