Yoga Footwear Systems

The Nike Studio Mid Pack Gives Extra Grip and Support for Bare Feet Workouts

The Nike Studio Mid Pack addresses a concern many who participate in bare feet workouts such as yoga, dance and barre share: hygiene. Although grip and support are two big benefits when it comes to the Nike Studio Mid Pack, the option to cover feet up before and after such workouts is something many will find appealing. Although the hardwood floors of yoga and dance studios are constantly cleaned, feet still manage to get dirty.

The Nike Studio Mid Pack comes with the Studio Wrap and ribbon, which was introduced back in 2012, as well as a water-repellent, fleece-lined boot that can be worn on top of them. This boot provides additional protection and style while people are lounging around the studio.

Barefoot Workout Footwear
Opportunity for more innovative and hygienic footwear designs for barefoot workouts like yoga, dance and barre.
Multi-functional Fitness Accessories
Opportunity to create fitness accessories that are versatile for different types of workouts.
Personal Hygiene Products for Fitness
Opportunity to develop personal hygiene products that address concerns regarding cleanliness during and after fitness activities.

Industries Being Reshaped

Athletic Footwear
Companies in the athletic footwear industry can create footwear that provides more grip for barefoot workouts while still being hygienic and stylish.
Fitness Accessories
Opportunity for companies in the fitness accessories industry to create multi-functional accessories that can be used in different types of workouts.
Personal Hygiene Products
Companies in the personal hygiene products industry can address concerns regarding cleanliness during and after fitness activities by developing new and innovative products.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 26%
Freshness 8%