The Nike On Air capsule is an amalgamation of street culture. The company releases six unique silhouettes from experienced designers and artist who infused the aesthetic with elements that nod to certain cities.
The models in the Nike On Air collection include the Air Max 97 'Shanghai Kaleidoscope' by Cash Ru, the Air Max 97 'London Summer of Love' by Jasmine Lasode, the Air Max 1 'Tokyo Maze' by Yuta Takuman, the Air Max 97 'Neon Seoul' by Gwang Shin, the Air Max 89 NYC by Gabrielle Serrano and the Air VaporMax Plus Paris by Lou Matheron.
Ranging in price between $150 USD to $240 USD, the Nike On Air collection is bound to capture the sneakerhead's attention due to its absolute uniqueness.
Key Themes Behind This Trend
- City-inspired Fashion
- Opportunities for designers to create unique fashion pieces inspired by different cities to capture the attention of consumers looking for uniqueness and exclusivity.
- Limited Release Collections
- Creating limited edition releases of products could create a sense of exclusivity among consumers and encourage them to purchase the product immediately.
- Collaborative Design
- Opportunities for designers to collaborate with artists and create fashion pieces that incorporate different perspectives and aesthetics.
Where This Applies
- Fashion
- The fashion industry can create city-inspired collections, collaborate with artists and designers to create unique fashion pieces, and produce limited edition releases of products to keep up with growing consumer demand for exclusivity.
- Footwear
- The footwear industry can create city-inspired collections, collaborate with artists and designers to create unique sneaker releases, and produce limited edition releases of products to keep up with growing consumer demand for exclusivity.
- Streetwear
- The streetwear industry can create city-inspired collections, collaborate with artists and designers to create unique streetwear pieces, and produce limited edition releases of products to keep up with growing consumer demand for exclusivity.
