Even though soon-to-be mothers can be rather vigilant when it comes to their health, no human is infallible and the Night Agency 'RFIDlifeband' acts a reminder to keep up on important appointments and such. More importantly, however, it alerts UNICEF to new births, which they have had a difficult time keeping track of.
The Night Agency 'RFIDlifeband' looks essentially like Lance Armstrong's LIVESTRONG bracelets. But this one is riddled with technology that keeps track of checkups, the mother's location and, as mentioned before, births.
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Concept: Night Agency RFIDlifeband
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Segment: Females, 18-55
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