The Night Agency 'RFIDlifeband' Alerts Mothers to Checkups

By: Meghan Young - Published: Aug 5, 2010 • References: nightagency & psfk
Even though soon-to-be mothers can be rather vigilant when it comes to their health, no human is infallible and the Night Agency 'RFIDlifeband' acts a reminder to keep up on important appointments and such. More importantly, however, it alerts UNICEF to new births, which they have had a difficult time keeping track of.

The Night Agency 'RFIDlifeband' looks essentially like Lance Armstrong's LIVESTRONG bracelets. But this one is riddled with technology that keeps track of checkups, the mother's location and, as mentioned before, births. Stats for Pregnant Women Wristbands Trending: Older & Chilly
Research: 1,681 clicks in 302 w
Interest: 2.3 minutes
Concept: Night Agency RFIDlifeband
Related: 66 examples / 51 photos
Segment: Females, 18-55
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