Nissan Motor Co., Ltd. recently released the new Pino minicar to the Japanese automotive market. With the tagline "Shift lovely days" targets consumers especially women aged 18-30 year old looking for a personal vehicle that is ideal for everyday driving. Pino car is distinguished by its simple design and user-friendliness. The car is everything for price-conscious consumer, a low price and low fuel consumption. Price rage from 861,000 yen to 1,151,850 yen (around $7,090 – $9,485 USD), including consumption tax and it consumes fuel as little as 21 km. /l.
In addition, Nissan provides Pinoshop selling variety products for Pino owners. From Pinoshop.jp, customers can customize and specially design their Pino online such as seat covers and stuffed animals. It‘s easy to customized the car by drag and drop the accessories to the car and take a picture after finish. Then all the accessories will go to the shopping cart and ready to check out.
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