Superstar

The Shocking New Ark Mission of India Fashion Campaign

By: Amelia Roblin - Published: Apr 16, 2011 • References: ogilvy and frederiksamuel
People often forget that clothing is a privilege, but these New Ark Mission of India fashion ads act as sad reminders of the economic state abroad. In attempt to raise awareness, funds and garment donations from the public, this charity enlisted the help of the Ogilvy & Mather advertising agency in Bangalore to produce a penetrating campaign.

Where Westerners have distinctly seasonal wardrobes, these prints demonstrate that there are poor kids who may wear the same thing in winter as in summer, let alone every day of the week. These articles may be handouts, hand-me-downs or literal garbage. The underprivileged children in the New Ark Mission of India fashion ads sport cardboard boxes, newspaper dresses and burlap sack suits, creating a cultural irony that may grab the affluents' attention.