The Nescafé Gold Blend Roastery Collection has been unveiled by the brand in the UK to offer consumers with an easy way to access high-quality coffee.
The products come in two varieties including Light Roast and Dark Roast, which are both made using Arabica beans to help create a rich, premium flavor experience. The coffees come in 100-gram tins that are priced at £4.99 each.
Marketing Director at Nestlé Beverages UK and Ireland Sophie Demoulin spoke on the new Nescafé Gold Blend Roastery Collection saying, "With people spending more time at home than ever before, we are excited to introduce three new innovative Nescafé products to help our fans enjoy barista-style coffee from the comfort of their home. We know out of home coffees are popular and one of the things people miss when not out and about. We hope these products give them similar enjoyment. Our three new Nescafé products are the latest in a long list of innovations to bring our consumers the perfect cup.”
What's Driving This Trend
- Instant Barista Coffee
- The Nescafé Gold Blend Roastery Collection is a trend in the instant coffee market that offers consumers high-quality coffee with barista-style experience.
- At-home Coffee
- With consumers spending more time at home, the Nescafé Gold Blend Roastery Collection reflects the trend of introducing innovative coffee products that offer a premium in-home coffee experience.
- Premium Instant Coffee
- The Nescafé Gold Blend Roastery Collection is a reflection of the trend of offering high-quality, premium instant coffee that gives barista-like experience at a fraction of the cost and time.
Who This Affects Most
- Coffee
- The coffee industry can leverage such products to bring in more innovation in the instant coffee market and cater to consumers who look for high-quality instant coffee with a barista-style experience.
- Consumer Goods
- Companies in the consumer goods industry can tap into the trend of introducing premium products that cater to consumers' need for high-quality, at-home coffee experiences.
- Food and Beverage
- The food and beverage industry can leverage the trend of providing innovative products like Nescafé Gold Blend Roastery Collection to help bring the coffee culture and experience to more consumers outside of cafes.
