Jugrnaut & Blxst Join Forces on the My City to Chi City Capsule
References: mycitychicity & hypebeast
Hip-hop artist Blxst works in collaboration with Chicago streetwear label Jugrnaut on a new exclusive collection entitled 'My City to Chi City.' The new capsule is exclusively available on Hypebeast and it will feature 4 different sporty designs that are released through the artist's own Evgle LLC brand.
The graphic tees come in the tonal options of either black or red with a screen-printed visual at the front that showcases a flying eagle and text that reads "Chicago Everywhere." The back of the shirts is detailed with the artist's name and a print of a plane ticket, which is inspired by the commute to Chicago for Lollapalooza from Los Angeles. The capsule is now available for purchase.
Image Credit: Blxst, Jugrnaut
The graphic tees come in the tonal options of either black or red with a screen-printed visual at the front that showcases a flying eagle and text that reads "Chicago Everywhere." The back of the shirts is detailed with the artist's name and a print of a plane ticket, which is inspired by the commute to Chicago for Lollapalooza from Los Angeles. The capsule is now available for purchase.
Image Credit: Blxst, Jugrnaut
Trend Themes
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Exclusive Collaborations — Collaborating with artists and other brands to create exclusive collections can drive sales and increase brand exposure.
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Artist-branded Merchandise — Creating merchandise featuring popular artists can attract their fan base and create new customers for the brand.
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Limited Edition Graphic Streetwear — Creating limited edition streetwear collections, especially in collaboration with artists, can generate hype and increase demand.
Industry Implications
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Fashion Industry — The Fashion Industry can benefit from creating limited edition collections with artists as it can boost sales and increase brand equity.
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Music Industry — The Music Industry can benefit from creating artist-branded merchandise as it can provide new sources of revenue and strengthen the artist's brand.
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Online Retail Industry — As streetwear grows in popularity, online retailers can benefit from selling limited edition collections and collaborations with artists and streetwear brands.
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