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'The Book' is a Glossy Magazine Version of The Old Testament

By: thischick - Published: • References: bibleilluminated.se & sweden.se
The Bible has been turned into a glossy magazine by Dag Söderberg a former Swedish advertising exec. The magazine is titled, 'The Book' and it is a complete unedited text of the Old Testament. Mr. Söderberg has high hopes for his magazine and has said: "I want it to be well spread, to create a buzz. I want people to start taking it to dinner parties, instead of flowers. That way, perhaps everyone can have a Bible on their table without causing too much panic." The magazine is 450 pages complete with modern-day magazine glossy photo illustrations. There are plans to have it translated to English and brought overseas to cater to the 25-50 year old markets and also a New Testament sequel is in the works. Stats for Modern Bible Trending: Older & Mild
Traction: 7,927 clicks in 386 w
Interest: 4 minutes
Concept: Modern Bible
Related: 62 examples / 48 photos
Segment: Females, 18-35
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