Since the debut of MTV, pop culture has come to love the 'Top 10' countdown of the hottest music videos, and South Africa's MK Music Channel has created a countdown video sequence that breathes new life into an old classic.
The video sequence features inflatable balloons combined with a thumping dub-step bass line. The mix is perfectly on point -- a popping countdown sequence worthy of the most popular songs of the week.
MK Music Channel has achieved something great in the world of brand messaging. Without using any description, only visuals and sound, it has delivered a clear and memorable company personality.
It looks like MTV may have some international competition when it comes to developing cutting edge video sequences that capture the essence of today's youth culture.
Stats for Dub-Step Balloon Countdowns
Trending: Older & Chilly
Research: 435 clicks in 197 w
Interest: 0.7 minutes
Concept: MK Music Channel
Related: 105 examples / 81 photos
Segment: Neutral, 4-35
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