These ads for Mix (Sexual Diversity Film Festival) present you with images of gay couples and mutated weird human bodies with the question, "What is weird for you?"
The witty campaign by Neogama/BBH, São Paulo, Brazil uses a combination of a happy gay couple relaxing at the pool, going for a jog or enjoying a game of pool with people whose bodies are mutated in a strange and eye-catching way, from girls with chicken legs and pig noses to guys with popcorn for hair, a tail and crab hands.
The ads were photographed by Bruno Cals (swimming pool), Thelma Vilas Boas (shooting pool) and Daniel Krajmic (jogging at the park) with art director Márcio Ribas, copywriter Wilson Mateos, and creative directors Márcio Ribas and Wilson Mateos.
Stats for Homosexuality vs. Mutated Humans
Trending: Older & Average
Research: 17,761 clicks in 389 w
Interest: 4 minutes
Concept: Homosexuality Vs. Mutated Humans
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: fake mutated animals, mutant humans for global warming, and smartphone eye examiners.
Homosexuality vs. Mutated Humans
More Stats +/-
Mutant Humans for Global Warming
Fake Mutated Animals
Smartphone Eye Examiners
Humidifying Cannabis Tins