Rockstar

Sexual Diversity Ads: What is Weird For You?

By: Ayman - Published: • References: neogamabbh.br & coloribus
These ads for Mix (Sexual Diversity Film Festival) present you with images of gay couples and mutated weird human bodies with the question, “What is weird for you?”

The witty campaign by Neogama/BBH, São Paulo, Brazil uses a combination of a happy gay couple relaxing at the pool, going for a jog or enjoying a game of pool with people whose bodies are mutated in a strange and eye-catching way, from girls with chicken legs and pig noses to guys with popcorn for hair, a tail and crab hands.

The ads were photographed by Bruno Cals (swimming pool), Thelma Vilas Boas (shooting pool) and Daniel Krajmic (jogging at the park) with art director Márcio Ribas, copywriter Wilson Mateos, and creative directors Márcio Ribas and Wilson Mateos. Stats for Homosexuality vs. Mutated Humans Trending: Older & Average
Traction: 17,371 clicks in 309 w
Interest: 4 minutes
Concept: Homosexuality Vs. Mutated Humans
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: fake mutated animals, mutant humans for global warming, and mouthwatering pie boxes.