The Missouri Star Quilt Co. is a quilting company that offers fabrics, threads and patterns for those interested in this functional art, and also has a popular YouTube channel that it uses to expand its reach.
The brand started its YouTube channel a few years after its conception, and the family business employed the family Matriarch Jenny (also known as Momma Doan), as the star of the channel. In her videos, Momma Doan instructs viewers on various quilting techniques and creates tutorials for people who are well-versed in the practice, as well as those who are new to it.
By creating a YouTube channel as part of its brand, The Missouri Star Quilt Co. is able to effectively engage and collaborate with its consumer base.
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