Hair-Scrunch Photo Shoots
Jovovich looks relaxed and happy in Isabel Marant's furry coats and slouchy shirts that are so soft you want to touch them through your computer screen.
Implications - This particular photo shoot is effective at garnering consumer attention because it seemingly captures the model in candid moments. Consumers equal candidness with transparency, making it much more easy to trust and empathize with a product. Corporations may similarly work on their transparency in order to garner consumer trust from the general population.