This editorial of MIA in Complex June/July 2010 sees the tastemaker in fierce tribal fashions with a street art edge. Photographer Alex Prager and stylist Anoma Ya Whittaker make a formidable combination, portraying MIA as feminine but edgy.
Decadent surroundings, from a lush infinity pool to gilded staircases and a sultry padded swing, accent MIA in Complex June/July 2010. See more images from the editorial above.
Implications - Many consumers are attracted to products that enable them to experience a different culture or lifestyle. While it is unlikely that such consumers have the financial means to travel to exotic places, companies and businesses will benefit by bringing the local customs and traditions to them. Whether it is through fashion, music, arts, or entertainment, there is a wide range of ways for corporations to benefit by exposing consumers to other ways of life.
Key Themes Behind This Trend
- Tribal Streetwear
- There is an opportunity to create a new sector by combining tribal and streetwear fashion to attract consumers interested in a different culture or lifestyle.
- Global Fashion Collaborations
- Collaborations between designers from different cultures may produce innovative styles of fashion that combine local customs and traditions.
- Cultural Entertainment Experiences
- Companies and businesses can create entertainment experiences that allow consumers to explore and learn about other cultures at a fraction of the cost of traveling.
Where This Applies
- Fashion and Apparel Industry
- Fashion and apparel industry players can leverage the merging of tribal and streetwear fashion to create a new category for consumers interested in cultural fashion.
- Music Industry
- Incorporating different cultural music genres may come up with exciting new music styles to attract music lovers interested in different cultures.
- Tourism and Entertainment Industry
- The tourism and entertainment industry can attract consumers' cultural interest by providing immersive entertainment experiences that showcase diverse cultures and traditions.
