877 is a company that offers raw brown leather bracelets with a short piece of Nato strap for a sporty masculine and preppy look. The two parts are held together by aluminium knobs, turned by Sylvia and Daniel of 877 on a lathe from 1928. The Nato strap is interchangeable, with six different colors to fit every outfit.
Owners of 877 Sylvia and Daniel Janssen love almost forgotten crafts and techniques, and bring them back to life with new designs. In their workshop in Hamburg, Germany, they manufacture casual bracelets with elaborate details.
Besides the historical lathe from 1928, 877 uses various techniques and tools of traditional jewelry manufacturing like the centuries-old technique of sand-casting. Every jewelry piece is casted in a lost mold, which means that the mold is destroyed to unveil the cast item. Thus, every piece has a unique surface and a great handcrafted look and feel.
What's Driving This Trend
- Interchangeable Nato Straps
- Opportunity to create customizable and versatile accessories by offering interchangeable Nato straps for different styles and outfits.
- Reviving Forgotten Crafts
- Opportunity to tap into the market by reviving almost forgotten crafts and techniques in the jewelry industry, providing unique and handcrafted designs.
- Sporty Masculine Style
- Opportunity to cater to the growing demand for sporty masculine accessories by offering bracelets with a preppy and rugged look.
Who This Affects Most
- Jewelry Manufacturing
- Jewelry manufacturers can explore the use of traditional techniques and tools to create unique and handcrafted pieces that appeal to a niche market.
- Fashion Accessories
- Fashion accessory brands can capitalize on the trend of interchangeable accessories by offering customizable options to customers.
- Men's Fashion
- Opportunity for men's fashion brands to expand their product offerings by incorporating sporty masculine bracelets into their collections.
