MEAT ZER0 is on a mission to become the top alternative meat brand in Asia and offer an affordable alternative to real meat thanks to competitive pricing. The products are created to look, smell, feel and taste just like real meat and the product portfolio encompasses both ready-to-eat and uncooked options. There are plant-based chicken nuggets, plant-based minced pork and plant-based crispy pork that can be found from the brand at places like 7-Eleven, Makro and Lotus locations.
Prasit Boondoungprasert, CEO of Charoen Pokphand Foods reflects on changing consumer behaviors, noting, "Consumers have become more health-conscious. Some opt to control food intakes while others are losing weight. Some avoid meats on birthdays." MEAT ZER0 helps to satisfy a demand for accessibly priced meat alternatives in Asia.
Key Themes Behind This Trend
- Affordable Plant-based Meat
- The growing interest in plant-based meat alternatives presents an opportunity to develop more affordable options.
- Ready-to-eat Plant-based Foods
- The convenience of ready-to-eat plant-based foods satisfies the needs of busy consumers seeking meat alternatives.
- Hyper-localized Alternative Meat Brands
- Developing localized and culturally-specific meat alternative products presents an opportunity to capture untapped markets.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the trend of affordable plant-based meat alternatives.
- Convenience Store
- Convenience stores can offer ready-to-eat plant-based meat alternatives for consumers seeking quick and healthy options.
- Retail
- Retail stores can diversify their product offerings by incorporating hyper-localized meat alternative brands to cater to specific regional markets.
