McDonald's Cranks it Up for Coffee

By: Ayman - Published: May 15, 2008 • References: adsoftheworld
Be warned Starbucks, McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald’s premium roast coffee.

The "Wake up with a premium roast coffee" campaign features wind-up toys depicting a Worker, Mechanic, and a Salesman, all jobs that require starting fresh early in the morning. The toys are shown seemingly sleepy and without energy, and are invited to wake up with McDonald’s new premium roast coffee.

I must say that McDonald’s adverting must be working, as I am not a coffee person myself yet I was tempted to try the premium roast coffee which I gotta say is pretty good at much less than what Starbucks charges! Stats for Wind-Up Promotional Toys Trending: Older & Warm
Research: 10,913 clicks in 418 w
Interest: 4 minutes
Concept: Wind-Up Promotional Toys
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: top 45 beverage ideas in may, 3d avatar messengers, and interactive movie billboards.