Graphic Cooking Instructions

Martijn Boskamp's 'How to Cook Eggs' Uses a Folding 3D Model

Some individuals prefer to learn with graphics rather than worded instructions; Martijn Boskamp's 'How to Cook Eggs' is perfect for those design-minded folk. This breakfast primer uses a fun papercraft diagram of eggs, indicating where to crack the eggs and how to fry them in a pan.

We've seen a number of funny graphic illustrations that are meant to inform but are far more entertaining than educational. Check out some of my favorite such features below.

Interactive Cooking Instructions
There is an opportunity to leverage interactive 3D models like Martijn Boskamp's papercraft diagram as a way to provide a more engaging and effective method of teaching people how to cook.
Visual Learning
As people continue to prefer graphic-based learning materials, there is potential for more visual-based instructional content in various industries beyond cooking, such as fitness or technical training.
Gamification of Education
With the success of games like 'Cooking Mama', there is a disruptive opportunity to gamify cooking education, creating more interactive and enjoyable experiences for learners.

Where This Applies

Food and Beverage
This industry can potentially leverage graphic cooking instructions to create engaging and interactive recipes that could appeal to a wider audience while teaching them how to cook.
Education and Training
Various industries could use interactive 3D models and visual-based instructional content like Martijn Boskamp's 'How to Cook Eggs' to create more engaging education and training materials.
Gaming
The success of games likes 'Cooking Mama' shows there is an opportunity to disrupt the gaming industry by creating more gamified educational games that teach people real-world skills like cooking.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 55%
Freshness 8%

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