Cutesy Lingerie Editorials

Marianna by Joanna Kustra is Both Adorable and Sensual

There is an innocence to the beauty and lingerie looks showcased throughout the photo shoot starring Marianna by Joanna Kustra. By channeling her cutesy side without compromising her sensuality, this model brings a lot of character to the table.

Shot entirely in black and white, the photo shoot starring Marianna by Joanna Kustra is glamorous despite the adorable accents, which include mesh bunny ears, fluffy tails and hair bows. A balance between Disney and Playboy, this photo series was playfully styled by Sharpay Tang. Makeup artist Mika Shimoda created a glamorous face complete with thickly winged eyeliner while hairstylist Kazutp Shimomura focused on voluminous curls as well as tight, twisted buns. Overall, the shoot is mesmerizing.

Adorable-sensual Aesthetic
Opportunity for lingerie brands to combine innocence and sensuality in their marketing campaigns and product design.
Glamorous-playful Styling
Opportunity for fashion brands to experiment with playful styling elements to add character and playfulness to their campaigns.
Black and White Photography
Opportunity for photographers to experiment with the timeless and classic feel of black and white photography to create impactful visual stories.

Sectors Adopting This

Lingerie
Lingerie brands can leverage the adorable-sensual aesthetic to create products that appeal to both innocence and sensuality.
Fashion
Fashion brands can experiment with playful styling elements to add character and playfulness to their campaigns.
Photography
Photographers can experiment with black and white photography to create visually impactful storytelling.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 96%
Freshness 8%