This creative WWF print ad follows a previously featured global warming awareness campaign that used mutated humans as a warning of the dangers of global warming.
The ad, which was created by Germaine ad agency, similarly shows that we need to stop climate change before it changes us. A man is shown with a fish head as a sign of reverse evolution that might occur if the climate change and ice melting continue at the current alarming rate.
While the first campaign was kind of sexy (at least to me), this man with a fish head is totally creepy and should work as a motivation for us all to double our efforts to protect our planet.
The 2008 campaign was created by Germainead agency, Antwerp, Belgium with creative director André Plaisir, art director Gilles Stienon, copywriter Geerard Van de Walle, and photographer Christophe Gilbert.
What Makes This Trend Stand Out
- Global Warming Awareness
- Disruptive innovation opportunity: Develop innovative awareness campaigns using creative visuals to raise consciousness about the dangers of global warming.
- Reverse Evolution
- Disruptive innovation opportunity: Explore genetic engineering and biotechnology to reverse or prevent potential negative effects of climate change on human evolution.
- Environmental Protection Efforts
- Disruptive innovation opportunity: Design new technologies, solutions, and strategies to combat climate change and promote sustainable practices for the preservation of our planet.
Sectors Adopting This
- Advertising and Marketing
- Disruptive innovation opportunity: Incorporate visually impactful and emotionally compelling messages about climate change into advertising campaigns to drive action and awareness.
- Genetic Engineering and Biotechnology
- Disruptive innovation opportunity: Develop genetic engineering techniques to enhance the resilience of species and potentially reverse the effects of climate change on biological evolution.
- Renewable Energy and Sustainability
- Disruptive innovation opportunity: Create and advance sustainable energy solutions and practices to combat climate change and minimize the negative impact on the environment.
