The MalbEcho Falls wine from Accolade Wines is the latest product from the brand that seeks to expand the brands offerings and make Malbec more accessible for consumers interested in trying it out. The wine is being introduced hot on the heels of two other new products from earlier this year -- the Echo Falls Summer Berries Pink Wine and ProsEcho Falls -- and will be available at convenience stores in the UK at a cost of £6. The wine features a 12.5% ABV and has a flavor profile with notes of cherries, raspberries, blackcurrants, toasted oak and a touch of mocha.
Accolade Wines Marketing Director David White spoke on the MalbEcho Falls wine saying, "Malbec is seeing continued strong growth in the UK and is successfully attracting new shoppers to the red wine category. Echo Falls is perfectly placed to drive further category growth and consumer interest in Malbec as it is a brand of mass scale and popularity which gives consumers the confidence to try a new style of wine.’’
What Makes This Trend Stand Out
- Expanding Malbec Offerings
- Opportunity for wine brands to introduce new Malbec products and make them more accessible for consumers.
- New Wine Flavor Profiles
- Opportunity for wine brands to create innovative flavor profiles, like MalbEcho Falls which features cherries, raspberries, blackcurrants, toasted oak, and mocha.
- Growing Interest in Malbec
- Opportunity for wine brands to tap into the increasing consumer interest in Malbec and attract new shoppers to the red wine category.
Sectors Adopting This
- Wine Manufacturing
- Opportunity for wine manufacturers to develop and produce more accessible Malbec wines, like Accolade Wines' MalbEcho Falls.
- Convenience Retail
- Opportunity for convenience stores to stock and sell accessible Malbec wines, like MalbEcho Falls, to cater to the growing consumer interest.
- Wine Marketing
- Opportunity for wine marketing professionals to promote and create consumer interest in Malbec, leveraging the success of brands like Echo Falls.
