This green poster makes a great public awareness campaign. Its roots are German, and it comes from OroVerde, a rather fabulous non-profit organization (aka NGO) which dedicates itself to preserving the world's rainforests.
The 'Diversity of Species in the Rainforest' poster may be simple, but makes their point brilliantly. It simply shows a new 'breed' of invasive rainforest species - bulldozers and heavy equipment.
Implications - Consumers are looking to associate with brands that reflect their values through their involvement in social causes. The eco movement transcends niches, with many consumer groups associating themselves to green values. Companies looking to bolster their perception within the mind of the consumer should consider affiliating themselves with social causes that are consistent with their brand.
Stats for Mechanical Species
Trending: Older & Chilly
Research: 2,237 clicks in 371 w
Interest: 4 minutes
Concept: Mechanical Species
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: tees for trees, body paint for the rainforest, and green rainforest tables.
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