Striking model Sasha Pivovarova looks fierce in her latest shoot for the Vogue Italia May 2010 issue. Entitled ‘Love is in the Hair,’ this colorful spread features the Russian beauty in a few glamorous looks from Chanel, Nina Ricci and other hot designers.
Shot by photographer Emma Summerton and styled by fashion editor Edward Enninful, with hair by San McKnight, this is one over-the-top editorial for Vogue Italia and I love it!
Implications - Consumers are no longer trying to blend in by making their appearance subtle. Products that let customers exaggerate their look are appealing to those who want to stand out. Makeup companies could focus on this element of boldness when coming out with items.
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Concept: Love Is In The Hair
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Segment: Females, 12-35
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