Rockstar

The Loewe ‘Leather Icons' Collection Keeps it Classic & Bad

By: Tiana Reid - Published: • References: loewe & dazeddigital
Loewe, a high-quality leather goods company founded in 1846, knows leather, and the Loewe ‘Leather Icons’ collection proves just that. Despite the current it-factor of leather in recent fashions, Loewe’s designs focus on classic cuts and a classic color. All of the pieces in the Loewe ‘Leather Icons’ collection are black.

“It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier,” said Creative Director Stuart Vevers of the color choice. Stats for Hardcore Leather Campaigns Trending: Older & Warm
Traction: 9,419 clicks in 235 w
Interest: 4 minutes
Concept: Loewe Leather Icons
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: 63 futuristic fashions, bra-only baseball outfits, and dressy leather jackets.