Piled Purple Hoods

Models Lily Donaldson and Liya Kebede for V64

Top models Lily Donaldson and Liya Kebede for V64 take on a decidedly vibrant 80s look. The fashion world may be focusing their stylish eyes on the 90s but that doesn't mean they have left the me-decade in the dust just yet.

Photographer Josh Olins captures the lovely Donaldson and Kebede all decked out in stylish up-dos, electric-hued outfits and gaudy gold jewelry for V Magazine's upcoming 64th issue.

Implications - This style for V Magazine serves as the perfect inspiration for anyone looking to throw a little color into their wardrobe this season. Fluorescent is in, so take advantage and buy some neon!

Vibrant 80s Fashion
Opportunity for fashion brands to embrace bold and colorful designs inspired by the 80s for a retro revival.
Stylish Up-dos
Innovative hair stylists can capitalize on the demand for trendy up-dos by offering unique and creative hairstyles.
Fluorescent Fashion Trend
Fashion retailers can tap into the growing popularity of fluorescent colors by introducing a range of neon clothing and accessories.

Where This Applies

Fashion
The fashion industry can embrace the vibrant 80s fashion trend and create bold and colorful collections for consumers.
Hair and Beauty
Hair and beauty salons can offer innovative up-do hairstyles to cater to the demand for stylish hairdos inspired by the V Magazine shoot.
Retail
Retailers can seize the opportunity by stocking fluorescent clothing and accessories as part of their product offerings to meet the demand for the neon fashion trend.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 50%
Freshness 8%

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