Potato chip maker Lay’s has placed this creative installation on the ceiling of the Jackson Tunnel in Chicago in celebration of local farming. Subway riders using the hallway have been given an underground view of growing spuds, crumbly soil and all.
Lay’s tagline, “Our potatoes are grown closer than you may think,” illustrates the company’s commitment to supporting local potato farmers in the production of their chips. The imaginative campaign was from the Juniper Park, USA ad agency.
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Lay's Supports Local Potato Farming in Snack Food Production
By: Elsa Blaine - Published: Aug 9, 2009 • References: ibelieveinadv