It seems that Dunkin' is ready to enter the beauty biz after announcing a partnership with Lauren B. Beauty. While the idea of coffee shop-branded beauty products may seem unusual, the entire new collection is actually inspired by Dunkin' customers' favorite latte orders.
As part of a partnership with vegan beauty brand Lauren B. Beauty, Dunkin' has created a limited-edition collection of eight polish colors, which are currently available at select salons nationwide. All of the colors in the new collection are inspired and named after Dunkin' menu items, including Caramel Craze, Pistachio Almond Fudge, and Cocoa Mocha. The company has also created two polishes in its signature pink and orange hues.
Ethical beauty buyers will also be happy to know that all the new Dunkin' nail polishes are vegan-friendly.
Image Credit: <i> Lauren B. Beauty.</i>
Why This Trend Is Growing
- Coffee-inspired Beauty Products
- The partnership between Dunkin' and Lauren B. Beauty showcases the trend of coffee-themed beauty products, providing opportunities for other coffee brands to explore beauty collaborations.
- Vegan Beauty Products
- The launch of Dunkin's vegan nail polishes highlights the growing trend of vegan-friendly beauty products, creating an opportunity for other beauty brands to tap into the vegan market.
- Menu-inspired Nail Polish Colors
- Dunkin's collection of nail polishes named after their menu items demonstrates the trend of creating beauty products inspired by food and beverages, presenting potential for other food and beverage brands to enter the beauty industry.
Industries Being Reshaped
- Coffee
- The partnership between Dunkin' and Lauren B. Beauty presents an opportunity for the coffee industry to expand into the beauty sector by creating coffee-infused beauty products.
- Beauty
- The collaboration between Dunkin' and Lauren B. Beauty highlights the potential for the beauty industry to explore unique partnerships with food and beverage brands for co-branded beauty products.
- Vegan
- The launch of vegan nail polishes by Dunkin' and Lauren B. Beauty showcases the opportunity for the vegan industry to expand its offerings into the beauty market by collaborating with beauty brands.
