The Latvian Art Directors Club ADWARDS 2013 ad campaign is inspiring in an almost terrifying manner. It depicts a range of personal demons such as Dr. Deadline, Mr. Make Logo Bigger and Miss Happy Family that have been splattered in their own blood. Reading, 'Kill your monsters,' it shows that all the sweat and tears spent on a project will be acknowledged, recognized and possibly even rewarded.
Created by !MOOZ, an ad agency based in Riga, Latvia, the Latvian Art Directors Club ADWARDS 2013 ad campaign was art directed by Pēteris Lidaka with creative direction by Eriks Stendzenieks and Pēteris Lidaka. The hilarious copy, which is reminiscent of Roger Hargreaves' characters, was written by Eriks Stendzenieks.
Key Themes Behind This Trend
- Personal Demons Campaign
- Opportunity to create ad campaigns that tackle personal demons and inspire individuals to overcome challenges.
- Acknowledging Effort
- Opportunity to develop recognition programs that appreciate the hard work and dedication put into projects.
- Humorous Copywriting
- Opportunity to incorporate humor into advertising copywriting to engage and resonate with audiences.
Where This Applies
- Advertising
- Opportunity for ad agencies to create innovative campaigns using unique and thought-provoking concepts.
- Creative Design
- Opportunity for designers to explore unconventional visual representations to convey messages and draw attention.
- Recognition Programs
- Opportunity for companies to develop recognition programs that motivate and reward employees for their hard work.
