KFC Spain introduced a new La Infame burger that's said to be so good that even the brand's competitors can't resist it. The burger replaces bread with fried chicken and the best features of the burger are spotlighted in the Blackdoors campaign. The campaign video seats Colonel Sanders at a table in the style of The Last Supper and the brand's mascot is joined by other well-known rivals from competing fast food restaurants.
To encourage fast food staffers from other restaurants to covertly try the new burger, KFC is inviting them in via "the backdoor" to try the burger. After a verification test that confirms a staffer's employment status, they will get details on where they can receive the burger for free in select areas.
Key Themes Behind This Trend
- Fried Chicken Buns
- Introducing fried chicken as a creative and tasty bread replacement may disrupt the fast food industry by opening up new flavor combinations.
- Competitor Incentives
- Offering free burgers to competing fast food staffers through hidden channels may lead to new strategies to attract rival customers or talent.
- Novelty Promotions
- Creating unique campaign visuals, like featuring Colonel Sanders and other fast food mascots in a Last Supper-style ad, can generate buzz and attention for a brand.
Where This Applies
- Fast Food
- Fast food chains may utilize creative ingredient replacements and hidden promotions to boost sales and compete with rivals.
- Advertising
- Brands can use risque or unexpected marketing tactics, like inviting competitors to try their products, to garner public attention and awareness.
- Hospitality
- Restaurants and fast food franchises may benefit from incentivizing staff with perks or discounts to improve employee satisfaction and performance.
