Second Life Used in Advertising

By: Cowbag - Published: Apr 3, 2007 • References: youtube
This is the latest advert to become viral thanks to the very clever use of Second Life by the creatives behind KitKat. There is much online debate and rumours about if this is a "real advert" or not. To the the fact it looks shot on film (v costly) is a give away, but what do I know. All that matters is that people are talking about it - a fact that can not be disputed. Stats for KitKat Online Viral Trending: Older & Average
Research: 4,168 clicks in 477 w
Interest: > 3 minutes
Concept: KitKat Online Viral
Related: 49 examples / 38 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: smartphone sensitivity software, 17 multipurpose retail spaces, and anti-wrinkle skincare sticks.