The new Kinder Ice Cream products have been announced as a series of frozen treats for consumers that come as a first-time partnership between Unilever and Ferrero. Each of the treats are made with fresh milk and contain 100 calories or less to make them the perfect indulgence for consumers of all age ranges to enjoy without guilt. The lineup includes the Kinder ice cream stick, Kinder Bueno ice cream cone, Kinder Joy ice cream and the Kinder ice cream sandwich.
Speaking on the new Kinder Ice Cream products, VP for Refreshment at Unilever UK Noel Clarke said, "This is an extremely exciting time for ice cream, with the category growing by almost 20% year-on-year [Kantar Total Market MAT to 2 December 2018]. Now that the countdown to summer is officially on, we can’t wait to launch Kinder and Kinder Bueno ice creams to satisfy shoppers that are always on the hunt for new and exciting products to try."
What's Driving This Trend
- Frozen Treats
- Opportunity for disruptive innovation: Develop unique and innovative flavors and formats for frozen treats to attract consumers looking for new and exciting products.
- Indulgence Without Guilt
- Opportunity for disruptive innovation: Create low-calorie and guilt-free dessert options that cater to health-conscious consumers who still want to enjoy indulgent treats.
- Partnerships for Novelty
- Opportunity for disruptive innovation: Foster collaborations between different brands to create novel and unexpected frozen treat offerings that capture consumer interest.
Who This Affects Most
- Food and Beverage
- Opportunity for disruptive innovation: Explore new and unique combinations of flavors and ingredients to create innovative frozen treat products that stand out in the competitive food and beverage industry.
- Dessert
- Opportunity for disruptive innovation: Develop creative and enticing dessert options, like ice cream sandwiches and cones, that offer a delightful and memorable eating experience for consumers.
- Partnership Marketing
- Opportunity for disruptive innovation: Collaborate with complementary brands to create exclusive and limited-edition frozen treat products, leveraging the power of partnerships to drive consumer interest and sales.
