Implications - With so many "manly" products being marketed to females, companies are changing the perspectives of conventional gender roles. Women are feeling empowered in society and many brands are looking to accentuate that attitude with goods normally reserved for the opposite sex. This fast-changing society is providing many businesses with the opportunity to shift their attention to females who are redefining societal roles.
Sword Fighting Females
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Traditional Japanese Samurai Lessons Just For Women
By: Going Like Sixty - Published: Jan 17, 2009 Updated: May 17 2011 • References: dannychoo
Women are learning to handle some pretty awesome weapons; Samurai sword fighting is becoming very popular with young females because it is good aerobic exercise and it helps improve balance. The 2 hour classes start with demonstration sword fighting, then the students learn the basic movements. Eventually swords are passed out for students to act out on a fake sword battle.