Special K Dipped Chocolatey Almond Cereal is Dessert-Like
Michael Hemsworth — April 17, 2021 — Marketing
The Kellogg’s Special K Dipped Chocolatey Almond cereal is a new offering from the Kellogg Company when it comes to indulgent breakfast foods that are great for the morning, but suitable for enjoyment anytime of day.
The cereal features a range of textures with multigrain flakes that have been dipped in chocolate along with cocoa-dusted flakes and sliced almonds. The cereal is reported to be a source of fiber, while also forties with vitamins A, C and E.
Brand Director at the Kellogg Company Cindy Huntington boasted about the Kellogg’s Special K Dipped Chocolatey Almond cereal saying, "At Kellogg’s Special K, we help cereal lovers do what’s delicious by providing them with a diverse range of flavourful and innovative products. If you’re craving a deliciously unique, chocolatey experience, our dipped cereal is the perfect bowlful, easily enjoyed during breakfast or at any time of day.”
Image Credit: Kellogg Company
The cereal features a range of textures with multigrain flakes that have been dipped in chocolate along with cocoa-dusted flakes and sliced almonds. The cereal is reported to be a source of fiber, while also forties with vitamins A, C and E.
Brand Director at the Kellogg Company Cindy Huntington boasted about the Kellogg’s Special K Dipped Chocolatey Almond cereal saying, "At Kellogg’s Special K, we help cereal lovers do what’s delicious by providing them with a diverse range of flavourful and innovative products. If you’re craving a deliciously unique, chocolatey experience, our dipped cereal is the perfect bowlful, easily enjoyed during breakfast or at any time of day.”
Image Credit: Kellogg Company
Trend Themes
1. Indulgent Breakfast Foods - There is an opportunity for companies to create more indulgent and dessert-like breakfast cereals to meet the demand for unique and flavorful products.
2. Texture Variety in Cereal - The addition of different textures in cereal, such as chocolate coating, sliced almonds, and cocoa-dusted flakes, can create a more interesting eating experience for consumers.
3. Healthier Indulgences - The trend towards healthier eating can be leveraged by companies to create indulgent food products that also provide nutritional benefits, such as fiber and vitamins.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can innovate their products by incorporating unique and flavorful ingredients to attract consumers looking for more exciting breakfast options.
2. Snack Food Manufacturing - Companies specializing in snack foods can expand into the breakfast market by creating dessert-like cereals that can be consumed at any time of day.
3. Health Food Manufacturing - Health food manufacturers can capitalize on the trend towards indulgent foods by creating products that provide nutritional value while still satisfying the consumer's desire for indulgence.
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