Ted Baker's 'Keeping Up with the Bakers' Introduces a New Way to Shop

By: Laura McQuarrie - Apr 11, 2017
References: keepingupwiththebakers & keepingupwiththebakers
For the Spring 2017 season, British luxury clothing retail company Ted Baker introduced consumers to a fully shoppable 360-degree sitcom-style video series called 'Keeping Up with the Bakers.'

The first episode of Keeping Up with the Bakers introduces viewers to the family, as well as day-to-day events such as deliveries from the milkman and disasters like young Tim experimenting with his chemistry set. Within each video, consumers have the chance to view the living lookbooks of the suburban utopia and instantly shop for items worn by the family of four by clicking on the shopping cart icon that appears above each character's head.

While the shopping experience cannot be had on any social media platforms, it is accessible through Ted Baker's site, as well as retail partners like ASOS and Nordstrom.