20 Innovations That Aren't What They Seem

I read a Kate Hudson quote about her punching co-star Anne Hathaway with a diamond ring, and it reeled me back to a story we featured on Trend Hunter on the “Killer Engagement” ring that doubles as a weapon. Good thing Kate didn’t have one of those…

“We were really tired, and I had this big rock on my finger ... I whacked Annie in the face so hard,” Kate Hudson said.

“She was like: No, no, keep going because she was so into it ... Two hours later, she’s sitting in the back of a car with an ice pack on her face. I was so bad. I really clocked her.”

Below is a cluster inspired by Kate Hudson’s surprising choice of weapon, a collection of innovations that aren’t what they first seem to be.

SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 62%
Freshness 8%

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