Assouline's "Havana"

By: Alex Covert - Published:   Updated: Mar 31 2011 • References: assouline &
Never judge a book by its cover. This saying is especially true of "Havana," a fake book that is really a cigar humidor on the inside. Made by Persian publishers, Assouline, this humidor is made for the wealthy traveler, complete with a humidity gauge. And why shouldn't it for $999 USD?

Implications - Assouline's Havana takes a more playful old school approach to security. Instead of burglar alarms, the company has decided to go the old school route showing that protection can be achieved in the simplest of ways. This retro-inspired product shows that even old-school methods has a place in the world and that there's a market for it. Stats for Hidden Humidor Trending: Older & Mild
Traction: 4,058 clicks in 413 w
Interest: 4 minutes
Concept: Hidden Humidor
Related: 36 examples / 28 photos
Segment: Males, 18-55+
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