Justin Plunkett, a Cape Town-based creative director and photographer, likes to infuse fictional aspects into his landscape photography. Using digital techniques, the artist constructs architecture solely based on his own creative imagination, not real-life structures, and infuses them into his photos.
His works are part of the series which he aptly dubbed ‘Con/Struct.’ The series is imaginative and surreal but at the same time, it's slightly gloomy. All of the photos are filled with gray skies and deserted landscapes and the majority of the buildings he created appear to be in desperate conditions.
According to Plunkett, he created the series in hopes to “encourage questioning and exploration” and to depict how “marketing-induced aspiration and perceived value can empower but can also corrupt.”
What's Driving This Trend
- Fictional Architecture
- Creating imaginary buildings through digital techniques presents disruptive innovation opportunities for virtual reality experiences and architectural design software.
- Surreal Photography
- Combining real-life elements with imaginative and gloomy landscapes opens up disruptive innovation opportunities for art installations and augmented reality visuals.
- Explorative Art
- Encouraging questioning and exploration through artistic expression creates disruptive innovation opportunities for interactive exhibitions and immersive storytelling platforms.
Who This Affects Most
- Virtual Reality
- The use of fictional architecture in digital photography can be leveraged by the virtual reality industry to offer users immersive and visually captivating experiences.
- Architectural Design Software
- The concept of constructing buildings solely from creative imagination in photography can inspire the development of new architectural design software that facilitates virtual prototyping and conceptualization.
- Art Installations
- The surreal photography style of infusing imaginary buildings into real landscapes creates opportunities for art installations that blur the boundaries between reality and fiction.
