Did you know you're supposed to be 16 to look at junk food ads? That's right! After pulling ads from TV that promote junkfood, companies like PepsiCo, NestlÃ© and, the mother of all obesity influences, McDonald's, took their marketing online, directly targeting children and teens. They're taking their unhealthy, virtual campaigns to sites like MySpace, YouTube and Bebo.
Since there's a ban on junk food ads targeting children under 16, websites must ask if they children are of legal viewing age, like liquor sites do.
"In December last year an alliance of food companies including Coca-Cola, NestlÃ©, Mars and Burger King signed an EU pledge to stop marketing junk food to children under 12 years old by the end of this year," the Guardian explains.
Which? is very upset because it's incredibly easy for young, impressionable minds to lie about their age online. Since the ban was implemented, a lot of junk food companies are using the web to target youth, including through interactive games.
Stats for Junk Food Ads Targeting Children
Trending: Older & Mild
Research: 3,830 clicks in 409 w
Interest: 4 minutes
Concept: Junk Food Ads Targeting Children
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: iot-integrated medical platforms, detachable dip bowls, and hands-free phone controllers.
Junk Food Ads Targeting Children
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