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Juiceland Rebranding Fools Viewers with the 'Natural Need'

By: Allison Love - Published:   Updated: Jul 27 2011 • References: behance.net & behance.net
This Juiceland rebranding features a new ad campaign from Juiceland that highlights the "natural need" for juice and other healthy supplements.

The Juiceland rebranding ads feature an individual mimicking drug ingestion in different ways; however, the main difference is that the drugs are replaced with juice and wheatgrass appears in place of marijuana. The ads are a little on the edgy side, making viewers take a second glance at the ads.

Implications - However, they are definitely memorable and the next time a customer is thirsty, they may gravitate towards the natural drug of wheatgrass. Quench your thirst with these creative ads.

Stats for Injecting Wheatgrass Juice Trending: Older & Mild
Traction: 1,977 clicks in 229 w
Interest: 4 minutes
Concept: Juiceland Re-Branding
Related: 64 examples / 49 photos
Segment: Females, 35-55+
Comparison Set: 23 similar articles, including: drug-addled photography, anti-drug fashion, and pharmacy-themed pubs.